When trying to boost your online visibility, it’s a good idea to focus on your landing page. When you create a landing page to funnel potential customers, you are providing a functional space where they are more likely to go ahead with a transaction with your business.
You want to put a real focus on the landing page because most users won’t bother to move onto your other sections and links if they don’t get hooked in from the first page. So, what kind of layout works? Read up on some of the most effective landing page strategies.
Leveraging on Community
Online users tend to lean toward businesses that they feel can really understand and cater to their community. For this reason, you should establish yourself as a paragon of the community when creating your landing page. You can usually see this executed by real estate websites, and it really works as a quick way to build trust and make clients feel comfortable.
Offering Exclusive Content
There’s something about exclusivity that really pulls people in. Even if it’s not something major, you can get a lot of conversions simply by offering something that feels more personalized and special. You can encourage visitors to share their information and click on the desired links if you can convince them right away that it’s their easiest ticket to getting tailored content and perks.
Adding an Easy and Useful Tool
In an increasingly oversaturated age, online users match well with interactive features that break the monotony and provide a surge of agency to them as they scroll through your content. It’s the same principle as creating a call to action with a link, but this time the action you want them to take or that button that is itching to be pressed is right there in their faces. You just need to incorporate a resource tool that feels helpful and isn’t too hard to navigate.
Providing an Early Estimate
If you can give users a means to make their estimates, it inspires more confidence on their end. This is because you immediately establish your business as transparent and reliable. You want to steer clear from being vague at this point.
No matter what industry your business belongs to, you just have to make sure that you can provide accurate numbers and let users feel like they can get all the necessary information they need in a very short period of time.
Frontloading All the Biggest Resources
It can be tempting to pack everything on your landing page to legitimately establish its voice and design. However, there is such a thing as too much. You don’t want a landing page that is messy and hard to look at.
The most significant factor in purchase decisions for online shoppers is how optimized the page is for their experience. Make sure your landing page comes out well on both PC and mobile, and then only highlight the major services you provide so you can have core areas to hit right away.
Conclusion
If you can effectively curate your landing page, you’ll find that it’s one of the most reliable brand marketing tactics out there. You also won’t be in short supply of potential new converts because the majority of the buying demographic today spends a massive amount of time on mobile phones and gadgets. So, if you haven’t, it’s time to get that landing page.
Make sure your business isn’t falling behind the digital landscape. At Framework Pros, we provide the latest tools and packages to get more traffic for our clients. Contact us now and work with the best digital marketing agency in St. Louis.