PPC

The Internet can be a valuable marketing resource for your real estate business, but you have to be strategic about ensuring you can get the most out of your budget. One of the most effective ways to do so is to combine your search engine optimization (SEO) plan with pay-per-click campaigns. But how exactly can …

SEO and PPC Strategies: Our Guide for Real Estate Marketing Read More »

If you’re in the real estate industry, it’s paramount that you resort to various forms of digital marketing to make yourself known. Whether you’re selling or investing in houses, these online strategies will help you market your real estate business and promote your properties to the right market. Among various online marketing forms, pay-per-click (PPC) …

A Realtors Guide: What to Do When Implementing a PPC Campaign Read More »

Lead generation is vital in the real estate business. After all, the goal is usually to find people interested in renting, buying, or selling their properties. It is an industry all about relationship building, and you need to have a strategic lead generation plan to successfully create these connections. When it comes to lead generation …

5 PPC Mistakes That Real Estate Investors Should Avoid Read More »

Even the most successful real estate firms are continually vying for a top spot on Google’s first page. Occasionally, Google will revamp its algorithms and the total count of organic results, which makes leveraging Google AdWords the best way to tap into your business potential. Concocting the right search engine marketing mix means regularly tweaking …

How to Incorporate Google AdWords into Your Real Estate SEO Read More »

PPC advertising can be challenging to pull off for any market, but it is especially so for real estate. This industry has experienced plenty of ups and downs in recent years, and the toughest and most adaptable marketers are the ones who succeed in this business.  Today, the internet has also affected the real estate industry; …

How to Create a Real Estate PPC Campaign That Drives Results Read More »

The real estate market can be quite difficult to traverse, especially with the amount of competition when it comes to the online presence of different brokers and mortgage lenders. If you are a real estate agent who is looking to be dominant in the game, there are numerous avenues you can exploit to get a …

How To Use PPC Advertising To Dominate The Real Estate Market Read More »

In the world of pay-per-click (PPC) marketing, every click from any source counts. These clicks mean that someone out there is interested in your services, that your ads have given them the chance to look into the solutions you have provided to solve their needs. Unfortunately, while PPC seems like a straightforward way to promote, …

6 PPC Marketing Mistakes Your Business Needs to Avoid Read More »

Real estate agents used to get most of their business in person—they would go around town, putting up leaflets on grocery bulletin boards and handing business cards to shop owners. Perhaps they even go from house to house with their brochures, a smile and a handshake. Nearly all agents can count interpersonal skills as a …

Why Real Estate Agents Should Pursue Facebook Ads Campaigns Read More »

While PPC has become integral for many marketers in many industries, especially in the real estate side of things, many have come to realize that sooner rather than later, their investments in PPC advertising don’t seem to be getting the results they hoped for. Unfortunately, that is the nature of PPC. Often, those who have …

5 Ways to Improve the Effectivity of Your PPC Advertising – Our Guide Read More »