Every business should use social media to stay relevant and visible. However, deciding where to post and knowing which strategy to choose is challenging.
There are many social networks out there, so choosing the right ones can be difficult. What’s better is that for most businesses, you can start with the most popular and widely used platforms.
Here are the biggest social media platforms that your business needs to be on.
1) Facebook
Facebook is by far the most popular social media platform, with over 700 million active users, 179.7 million in the US alone. It has the broadest reach of any social media platform, and it’s the ideal place to start your marketing campaigns.
Today, Facebook is being used in many creative ways, including pages for local businesses, brand pages, personal branding, and business to business pages.
Whether you’re using Facebook for personal branding or your business, here are some interesting facts you should know about Facebook.
2) Instagram
Instagram is a very fun platform. Because it’s highly visual, it’s easy to get creative and share beautiful pictures that show your business in a new light. In fact, Instagram is the best network for visual content.
Some studies show that Instagram users are 2.5 times more likely to engage with brands than Facebook users and 4.5 times more likely than Twitter users.
By using Instagram, you’ll be able to bring your brand to life by giving viewers a peek into the company culture or personalities of your employees.
3) LinkedIn
LinkedIn is the perfect network for B2B companies. Rather than focusing on customer service and engagement, LinkedIn focuses on the professional side of your business.
One of the biggest benefits of LinkedIn is that it’s highly searched. Most people who are looking for a job or a new business to work for will search for companies on LinkedIn. This allows you to drive traffic to your profile and become the first place that potential employees look.
Because LinkedIn is a place where people go to network, it offers more opportunity than Facebook or Twitter to network with other professionals. Doing so can lead to potential partnerships, job opportunities, and more.
4) Twitter
Twitter is an excellent social media platform for B2C businesses or for anyone who wants to share what’s happening in a creative way.
If you’re going to use Twitter, you’ll want to make sure to post engaging content. Try to offer a balanced mix between self-promotion and content that’s interesting and entertaining.
On Twitter, you’ll be able to send out posts, or tweets, and track how many impressions, retweets, and replies you get. Since Twitter has a high turnover rate, you’ll want to see how many impressions and retweets you get in comparison to your overall follower count.
5) Pinterest
Pinterest is a great platform to use if you’re a B2C company, especially if your target audience is mostly women. You can share images of your products and engage with your followers. Every pin has a catchy headline, which makes it much easier for people to interact with your content.
One of the best things about Pinterest is that you get to create boards, which are collections of similar images that are all connected by a theme.
Conclusion
Social media is changing the way businesses interact with their customers. You can choose from the many social media platforms available today, but the ones listed above are the most popular networks you should use.
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