Investing in real estate is a great move—the housing market continues to grow, and real estate properties are only a few of the investments in this world that appreciate in value over time. Whether you have a property or a bunch of it, marketing them is crucial to ensure you reach the right buyers and profit from your investment.
In today’s real estate landscape, more millennials are interested in buying their own properties, while many also look for a place to rent. You are aware that today’s market is more digitally inclined; therefore, the best place to meet your audience is on social media.
Why Invest in Social Media for Your Real Estate Marketing
The truth is, many real estate investors still rely on traditional marketing methods. Clearly, there’s nothing wrong with that! However, making changes to your marketing plan and evolving with the changing times is a must. Today, it’s time to step it up and evolve, which means investing in a more solid digital presence that heavily involves social media platforms.
Many types of businesses benefit and continue to benefit from using social media to market their products and services. Why? Because most of the people are here. In the case of real estate and the types of clients you deal with more, which are millennials, social media is where they spend most of their time in. With that, it makes a lot of sense to use social media to your advantage.
The Best Social Media Platforms to Use for Your Real Estate Business
There are many social media platforms out there today, but which one do you use for your real estate business? Let’s start with the basics:
- Facebook: Having a Facebook account for your real estate business is already a given, and it’s ideal if you want to focus on one social platform at first. The platform has user demographics that represent wide ranges of age and income, which means this is where you can tap into a wide audience. Furthermore, there are a lot of ways to use Facebook to leverage your business.
- LinkedIn: LinkedIn is mainly used for B2B networking, but you can use the platform to grow your professional network for a real estate entrepreneur like you. Who knows? You might even meet your next business partner on the platform that can be helpful in growing your business.
- Twitter: This is a great platform to grow your marketing funnel by connecting with buyers and sellers. You can also use this space to establish yourself as a thought leader.
- Instagram: The platform is a great place to tap into the newer generations. Millennials and Gen-Z are on the platform, letting you target these two emerging generations interested in real estate at once.
Conclusion
You can’t go wrong with social media today for your real estate business. Therefore, kick start your social media marketing by using the platforms we discussed in this post and start getting more clients for your real estate properties. For best results, work with a trusted digital marketing agency to help with your social media campaigns.
We can help with your social media management in St. Louis, Missouri for your real estate business today. FrameworkPros is dedicated to boost your online visibility and draw more traffic that will get you more sales. Sign up now!